Breast Augmentation in new York, NY
Breast augmentation that looks refined, soft, and proportionate.
Breast augmentation with William J. Rifkin, MD is planned around your anatomy, lifestyle, and goals — not a one-size-fits-all implant size. The goal is elegant volume, natural shape, and a result that feels balanced with the rest of your body.

Anatomy-First Planning
A softer approach to breast implants.
For many patients, breast augmentation is not about looking obviously augmented. It is about restoring volume after pregnancy or weight change, improving breast proportions, correcting asymmetry, or creating a more confident silhouette in clothing and swimwear.
Dr. Rifkin approaches breast augmentation in New York City with a focus on natural-looking breast enhancement, careful implant selection, and tissue-conscious technique. During consultation, he evaluates breast width, skin quality, nipple position, chest wall shape, existing breast tissue, and your preferred aesthetic so the plan is customized rather than formulaic.
“The goal is not simply a larger breast — it is a better-balanced silhouette.”
What Is Customized
The details that determine the result
Implant size and base width
Implant volume is selected within the limits of your anatomy so the result looks balanced, not forced.
Profile and projection
Projection is chosen to shape the breast and upper pole without creating a round or overdone appearance.
Implant pocket
Placement may be above the muscle, under the muscle, or a combination of the two, dual-plane. The choice is individualized based on tissue thickness, activity level, implant choice, and the support needed.
Incision planning
Most implant augmentations use a carefully placed inframammary fold incision designed to heal discreetly.
Shape and symmetry
Pre-existing asymmetries are assessed directly so they can be improved where possible and discussed honestly.
Recovery and scarring
The postoperative plan is built around comfort, implant stability, scar care, and a gradual return to exercise.
Preservé by Motiva
A tissue-sparing option for selected breast augmentation patients.
Dr. William J. Rifkin is certified in the Preservé breast augmentation technique. Preservé by Motiva is designed as a less invasive breast enhancement approach that prioritizes preservation of native breast tissue, nipple sensation pathways, and chest muscles when appropriate for the patient.
Muscle- and tissue-sparing concept
Preservé is designed to create the implant pocket while preserving native tissue structures when appropriate.
Designed for lower-trauma pocket creation
The technique uses specialized instruments to gently separate and elongate tissue rather than relying on more disruptive cutting.
Often aligned with subtle, natural-looking volume goals
Preservé is often best suited for patients seeking elegant breast enhancement rather than a very large implant change.
Unlike traditional techniques that rely on cutting tissue to create an implant pocket, Preservé uses specialized proprietary instruments to gently separate and elongate native breast tissues. The goal is to limit trauma, maintain natural support structures, and create stable implant positioning with a faster, more comfortable recovery for the right candidate.
Preserve anatomy.
The technique is designed to respect the natural breast shape, soft-tissue envelope, nerve pathways, and chest muscle.
Lower-impact recovery.
Because the approach is less disruptive, patients may experience less pain, bruising, and swelling compared with traditional augmentation.
Natural proportions.
Preservé is often best suited for patients seeking elegant enhancement rather than a very large implant change.
Your Consultation
Where patients usually start
“I want more shape, but I still want to look natural.”
Often addressed with moderate-volume implants selected to match breast width and body proportions.
“I lost volume after pregnancy or weight loss.”
Augmentation can restore deflation; some patients also need a lift depending on nipple position and skin laxity.
“I am interested in Preservé.”
Dr. Rifkin can evaluate whether your anatomy, goals, and implant range fit a tissue-sparing Preservé plan.
Breast Augmentation FAQ
Questions patients ask
Considering breast augmentation in NYC?
Schedule a consultation with William J. Rifkin, MD to discuss implant options, Preservé by Motiva, and a surgical plan designed around your anatomy and goals.

