Breast Augmentation in new York, NY

Breast augmentation that looks refined, soft, and proportionate.

Breast augmentation with William J. Rifkin, MD is planned around your anatomy, lifestyle, and goals — not a one-size-fits-all implant size. The goal is elegant volume, natural shape, and a result that feels balanced with the rest of your body.

breast augmentation image

A softer approach to breast implants.

For many patients, breast augmentation is not about looking obviously augmented. It is about restoring volume after pregnancy or weight change, improving breast proportions, correcting asymmetry, or creating a more confident silhouette in clothing and swimwear.

Dr. Rifkin approaches breast augmentation in New York City with a focus on natural-looking breast enhancement, careful implant selection, and tissue-conscious technique. During consultation, he evaluates breast width, skin quality, nipple position, chest wall shape, existing breast tissue, and your preferred aesthetic so the plan is customized rather than formulaic.

“The goal is not simply a larger breast — it is a better-balanced silhouette.”

The details that determine the result

Implant size and base width

Implant volume is selected within the limits of your anatomy so the result looks balanced, not forced.

Profile and projection

Projection is chosen to shape the breast and upper pole without creating a round or overdone appearance.

Implant pocket

Placement may be above the muscle, under the muscle, or a combination of the two, dual-plane. The choice is individualized based on tissue thickness, activity level, implant choice, and the support needed.

Incision planning

Most implant augmentations use a carefully placed inframammary fold incision designed to heal discreetly.

Shape and symmetry

Pre-existing asymmetries are assessed directly so they can be improved where possible and discussed honestly.

Recovery and scarring

The postoperative plan is built around comfort, implant stability, scar care, and a gradual return to exercise.


Muscle- and tissue-sparing concept


Designed for lower-trauma pocket creation


Often aligned with subtle, natural-looking volume goals

Unlike traditional techniques that rely on cutting tissue to create an implant pocket, Preservé uses specialized proprietary instruments to gently separate and elongate native breast tissues. The goal is to limit trauma, maintain natural support structures, and create stable implant positioning with a faster, more comfortable recovery for the right candidate.


The technique is designed to respect the natural breast shape, soft-tissue envelope, nerve pathways, and chest muscle.


Because the approach is less disruptive, patients may experience less pain, bruising, and swelling compared with traditional augmentation.


Preservé is often best suited for patients seeking elegant enhancement rather than a very large implant change.

Where patients usually start

“I want more shape, but I still want to look natural.”

Often addressed with moderate-volume implants selected to match breast width and body proportions.

“I lost volume after pregnancy or weight loss.”

Augmentation can restore deflation; some patients also need a lift depending on nipple position and skin laxity.

“I am interested in Preservé.”

Dr. Rifkin can evaluate whether your anatomy, goals, and implant range fit a tissue-sparing Preservé plan.

Questions patients ask

You may be a candidate if you want more breast volume, improved proportions, correction of asymmetry, or restoration of volume after pregnancy or weight change.

Preservé by Motiva is a less invasive, tissue-sparing breast augmentation technique that uses specialized instruments to create space for the implant while preserving native breast tissue and support structures when appropriate.

No. Preservé is best for selected patients, often those seeking primary breast augmentation with a natural, proportional enhancement. During consultation, Dr. Rifkin can determine whether Preservé, a traditional implant approach, or another surgical plan is better suited to your anatomy and goals.

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